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Don’t Get Trapped with a False Premise
The “false premise” is well-known to media trainers and other speaking experts. However, when doing a press interview or Wall Street analyst call, it is an easy mistake to make. What exactly is a false...
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Don’t Repeat the False Premise
It’s an easy trap to fall into — and one I’ve warned about on this blog before. Don’t repeat a false premise! The headline of a June 22 story posted on BusinessWeek.com tells the story: “Vonage: ‘We’re...
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